Get More Instagram Followers – If you want to get more Instagram followers in 2020, you need to pay attention to what your Instagram profile looks like as a whole. Your feed is the first opportunity you have to make a great impression and entice people to hit the “follow” button. And since your Instagram profile is becoming as important as your homepage, you want to make sure it looks on point.
Get More Instagram Followers
When someone visits your Instagram profile, they will decide in seconds whether or not to follow your business. How do they make that decision? By quickly scrolling through your feed, reading your bio, or clicking on your stories highlights. When it comes to converting visitors into followers, it’s no longer just the editing style of your photos that need to be consistent.
You also want to have a great Instagram profile photo, an effective Instagram bio, active stories, and coordinating cover photos for your Instagram highlights. Luckily, it’s easy to build a professional-looking feed with a well-curated and cohesive Instagram aesthetic!
Gorgeous Instagram aesthetics aren’t a new trend on Instagram. In fact, businesses of every size, from startups to super-brands, are curating their feeds to appeal to new followers. Your feed doesn’t have to adhere to the all white, picture perfect, minimal aesthetic of Instagram to be successful, it just needs to be consistent with your own brand and target market.
But what’s important for 2020 is that you make sure every aspect of your feed and every post aligns with the aesthetic you’ve chosen for your brand. So whether you’re posting on Instagram Stories, publishing an IGTV video, or creating highlights for your profile page, you need to make sure everything aligns with and represents your overall branding and Instagram aesthetic.
You can plan the look of your Instagram feed and aesthetic by using an Instagram marketing platform like Later for free. Later makes it easy to schedule your posts ahead of time, and you can drag and drop your posts on the visual planner to create the best look and feel for your brand.
Here are some tips for nailing your aesthetic from every Instagram angle – Get More Instagram Followers
1. Cross-promote your dedicated hashtag.
That’s nice that you created a joesgarage hashtag for your company, but who knows to use it to share content about you? Make sure it’s in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at relevant events.
If you’re on radio and TV, direct people to use your hashtag. Integrate online and offline campaigns by ensuring it’s listed on your other social profiles, on your website, and in your email blasts. Don’t just hope people will find it.
2. Get creative with hashtagging.
When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. Be funny, ironic, or outrageous–just don’t be BORING. Collaborative workspace company WeWork is great at this, and they include a fun mix of Instagram content, too.
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3. Participate in massively popular conversations.
For every post, use a mix of topically relevant hashtags such as #woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can.
The really specific hashtags are like long-tail keywords in that they show more intent and help you find the right people, but the universally trending hashtags like #instagood, #tbt, #photooftheday or even plain old #fun get you in front of more people in general. You need both to make it on a social network as big and noisy as Instagram.
4. Make the most of your bio URL.
It’s prime real estate on your Instagram profile… do you really want your bio to only link to your website homepage, now and forever? Yawn. Change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content.
5. Get descriptive with your captions.
A picture is worth a thousand words, but you can’t skip the words entirely. National Geographic is fantastic at using storytelling alongside their Instagram photos to generate engagement and sharing. While traditional media brands have dropped like flies, NatGeo has thrived across digital and become one of the top brands on Instagram, with over 50 million followers.
Like the other Instagram hacks I’ve included here, this is something you’ll want to commit to working into your strategy over time, so don’t worry if it feels weird at first. Your writing will improve as you find your brand’s Instagram voice.
6. Go all in on influencer marketing.
Visit the profiles of each person you’ve identified as an influencer in your space (AKA a person who influences the people you want to get in front of) and “Turn On Post Notifications” to be notified every time they share new content. You can then interact with them regularly and become one of their favorite people or brands.
7. Remove unwanted tagged photos of you from your profile.
If you only want to feature the best user-generated content about you or your brand on your Instagram profile, you can. Now, you can’t remove the tagged photos from the site entirely, by choosing “Edit Tags,” selecting the ones you want to remove and choosing “Hide from Profile” (you may need to confirm). It does the trick.
8. Approve photo tags before the content shows on your profile.
Speaking of giving you greater control over which tagged photos appear on your profile, you can change your Instagram setting so tagged photos won’t show unless you approve them first. You’ll find this under “Options,” “Photos of You,” and “Add Manually.”
I’m trying to think of a reason why any company would NOT want to do this… Nope. I’ve got nothing. You should absolutely set this up to avoid potentially embarrassing situations.
9. Develop your own Instagram style.
It’s human nature to want to fit in, but on Instagram, you want to stand out. Indian beverage brand Frooti has developed such a unique visual content style, it’s instantly recognizable every time a user sees a Frooti post in their newsfeed. Check it out:
10. Get local.
See what’s going on in a specific area (say, your neighborhood, a city you’re targeting in ads, or even an event in a certain location) by going to the search page and choosing the Places tab. Then, type in the name of the place to see all geotagged posts for that location.
11. Remember your calls to action!
Instagram, like other social networks, is a conversation, not a broadcasting platform. What action do you want people to take on your post? If you don’t know that, start over and figure it out. Staples is great at generating engagement by letting people know exactly what they expect them to do with their posts (bonus points if you make it sound fun). Often, that call to action cleverly gets people to share or virally spread Staples’ content.
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In Summary
To get more followers on Instagram do the following things:
Promote your dedicated hashtag on your other social profiles, on your website, and your email blast.
Get creative with your hashtags. Be funny, ironic, or outrageous – but never boring!
Watch topically relevant and trending hashtags. Join these conversations to get in front of more people.
Use your bio link to drive traffic to your newest or most popular content.
Write descriptive captions. Storytelling will help generate engagement and sharing.
Interact with top influencers in your space and try to become one of their favorite people or brands.
Don’t want a tagged photo of you or your brand on your profile? Edit Tags to hide images from your profile.
Adjust your settings so any potentially embarrassing tagged photos won’t show without your approval.
Develop your own unique, recognizable visual style. Figure out how you want to stand out and make it so!
Visit the Places tab to see what’s happening locally – your neighborhood, a city you’re targeting in ads, or an event in a certain location.
Use a call to action to tell people what you want them to do with your posts. Find clever ways to get people to share your content.
Are you marketing your business on Instagram? Do you have a favorite Instagram hack or trick to share? Leave yours in the comments below!
This article was originally published at www.godcentvc.com. It is republished here with permission.
